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Self education is paramount.
Our team has a unique blend of life experiences & theoretical know how. During our creative process we research, apply, learn, & repeat.


The 3 Different Types of Marketing – And Which one to Focus On
A modern day business requires three things to be considered successful.
four32 MEDIA
Jun 6, 20244 min read


The 3 Best Mindset Books of all Time
I’ll preface by saying that your mindset is at the heart of all business successes and failures that you’ll ever have.
four32 MEDIA
Jun 4, 20244 min read


Audience Building – Spread Your Presence Across All Platforms
As human beings, we’re all extremely different – but the modern day man and woman has one commonality – we all watch things online.
four32 MEDIA
May 30, 20243 min read


How to Take Photos for a Construction Company
So, you’re a construction company and you’re growing fast. You want to take it to the next level, and you’ve heard this little rumour...
four32 MEDIA
May 29, 20243 min read


Why Testimonial Videos Matter – And How to Shoot One
A testimonial video is one of the most powerful pieces of content that you can create.
four32 MEDIA
May 28, 20243 min read


Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan
This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.
four32 MEDIA
May 27, 20243 min read


Audit Your Instagram Profile – What Every Instagram page Should Include
As much as we don’t really want to care about it, what your Instagram page reads at the top says a lot about you and your business.
four32 MEDIA
May 21, 20242 min read


Build Your Own Website With Wix – and Why it’s a Great Option
The set-up is super self-explanatory, and they do a great job of making things easy for their users.
four32 MEDIA
May 9, 20243 min read


How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged
We all crave variety. We all need it, and we all want it.
four32 MEDIA
May 7, 20243 min read


What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?
four32 MEDIA
Apr 29, 20242 min read


How to Get More Traction on an Instagram Post – Posting as a Collaborator
I know you’ve heard of tagging other profiles when you’re posting on Instagram, but have you heard of posting as a collaborator?
four32 MEDIA
Apr 25, 20243 min read


How to Put Captions on Your Videos – The Best App and a How to Guide
I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.
four32 MEDIA
Apr 23, 20243 min read


Why Every Business Should Have a YouTube Channel
Attention spans are dwindling and people want more and more, for less and less periods of time.
four32 MEDIA
Apr 22, 20242 min read


How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.
four32 MEDIA
Apr 18, 20244 min read


Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.
four32 MEDIA
Apr 16, 20244 min read


The Art of Truth – How to Find Yours, and Then Package it up for The Public
The art of truth is something that's sculpted over time, and it hits you when you least expect it.
four32 MEDIA
Apr 11, 20243 min read


How Often to Post on Social Media – The Value of Daily Posting
As we move deeper and deeper into the information age, we’re developing a new form of value, and new structures are replacing the old.
four32 MEDIA
Apr 4, 20243 min read


The Long Form Process Video – The Best Piece of Marketing for a Contractor
If you’re a contractor or you work for a construction company, then this is for you. If you aren’t – then I’ll see you on the next one.
four32 MEDIA
Apr 2, 20243 min read


Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally. You’ve had a number of creative agencies approach you now, asking if
four32 MEDIA
Mar 29, 20243 min read


Geotagging – What it is and Why Every Local Physical Business Should Do it.
So, first of all – what is geotagging? Well, before I dive into that – I need to explain metadata.
Four32 Media
Mar 28, 20243 min read
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