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Our team has a unique blend of life experiences & theoretical know how. During our creative process we research, apply, learn, & repeat.

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Move the Lever Every Day – Why Little Things Make a Big Difference

four32 MEDIA

Jun 3, 20244 min read

Move the Lever Every Day – Why Little Things Make a Big Difference

Picture this is you will. I’m sitting in a ski chalet at the moment. It’s still dark outside, there’s a fire going in the woodstove.

Audience Building – Spread Your Presence Across All Platforms

four32 MEDIA

May 30, 20243 min read

Audience Building – Spread Your Presence Across All Platforms

As human beings, we’re all extremely different – but the modern day man and woman has one commonality – we all watch things online.

How to Take Photos for a Construction Company

four32 MEDIA

May 29, 20243 min read

How to Take Photos for a Construction Company

So, you’re a construction company and you’re growing fast. You want to take it to the next level, and you’ve heard this little rumour...

Why Testimonial Videos Matter – And How to Shoot One

four32 MEDIA

May 28, 20243 min read

Why Testimonial Videos Matter – And How to Shoot One

A testimonial video is one of the most powerful pieces of content that you can create.

Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan

four32 MEDIA

May 27, 20243 min read

Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan

This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.

The Successful Entrepreneur – Why the Best Business People are a Seamless Blend of Art and Science – Lessons Learned From Einstein

four32 MEDIA

May 22, 20244 min read

The Successful Entrepreneur – Why the Best Business People are a Seamless Blend of Art and Science – Lessons Learned From Einstein

The other night I watched Christopher Nolan’s movie Oppenheimer.

four32 MEDIA

May 21, 20242 min read

Audit Your Instagram Profile – What Every Instagram page Should Include

As much as we don’t really want to care about it, what your Instagram page reads at the top says a lot about you and your business.

Photography Composition Hacks – The Rule of Thirds

four32 MEDIA

May 15, 20242 min read

Photography Composition Hacks – The Rule of Thirds

One of my favourite photography composition hacks is the rule of thirds.

Product Photography for Beginners – How to Get Great Product Photos on Your Own

four32 MEDIA

May 13, 20243 min read

Product Photography for Beginners – How to Get Great Product Photos on Your Own

This is product photography for beginners, and I’ll lay it out for you in 5 easy to follow steps.

Build Your Own Website With Wix – and Why it’s a Great Option

four32 MEDIA

May 9, 20243 min read

Build Your Own Website With Wix – and Why it’s a Great Option

The set-up is super self-explanatory, and they do a great job of making things easy for their users.

How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged

four32 MEDIA

May 7, 20243 min read

How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged

We all crave variety. We all need it, and we all want it.

Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One

four32 MEDIA

May 2, 20242 min read

Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One

Be deliberate about it and choose something appropriate – and don’t use a photo that has nothing to do with the subject matter of the video.

How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas

four32 MEDIA

May 1, 20245 min read

How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas

There’s a reason that they follow you. So, give them what they want – in the form of a podcast style video.

Should the Lights Be on or off For Architectural Photos?

four32 MEDIA

Apr 30, 20243 min read

Should the Lights Be on or off For Architectural Photos?

So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer.

four32 MEDIA

Apr 29, 20242 min read

What is a Brand? How to Know Where You Stand in the Public Eye

What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?

How to Get More Traction on an Instagram Post – Posting as a Collaborator

four32 MEDIA

Apr 25, 20243 min read

How to Get More Traction on an Instagram Post – Posting as a Collaborator

I know you’ve heard of tagging other profiles when you’re posting on Instagram, but have you heard of posting as a collaborator?

How to Put Captions on Your Videos – The Best App and a How to Guide

four32 MEDIA

Apr 23, 20243 min read

How to Put Captions on Your Videos – The Best App and a How to Guide

I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

Why Every Business Should Have a YouTube Channel

four32 MEDIA

Apr 22, 20242 min read

Why Every Business Should Have a YouTube Channel

Attention spans are dwindling and people want more and more, for less and less periods of time.

How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social

four32 MEDIA

Apr 18, 20244 min read

How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social

So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.

Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality

four32 MEDIA

Apr 16, 20244 min read

Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality

Quantity vs. quality. It’s an age old argument that will never be settled.

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